About Me
Hello! I’m Heather Hiniker
President / CEO

Heather is no stranger to breaking barriers. A born entrepreneur, she spent a decade as a top-producing account executive in the mortgage industry before deciding she was better suited to building something of her own. In 2007, she co-founded Rubber On Wheels Inc., an innovative mobile tire company that redefined convenience in the auto industry. As CEO, she drove the company’s success for over three years before selling her share in 2010.
But Heather’s true calling wouldn’t emerge until life threw her a challenge she couldn’t ignore. Diagnosed with a progressive autoimmune disease and given a grim prognosis, she refused to accept the limits placed upon her. Instead, she immersed herself in adaptation science and regenerative technologies—not just to heal, but to push the boundaries of human performance and cellular age-reversal. After achieving remission from Rheumatoid Arthritis through holistic and bioenergetic therapies, she knew she had to share these powerful advancements with the world.
Enter Ascent – Adaptation & Regeneration—a pioneering human performance and longevity center that is redefining what’s possible for the body and mind. Located in Costa Mesa, CA, Ascent is a hub for cutting-edge recovery, cellular optimization, and regenerative therapies—attracting biohackers, peak performers, and longevity enthusiasts from all over the globe.
A sought-after speaker in the human optimization and longevity space, Heather has been featured in Men’s Journal, The Orange County Register, Vice Magazine, ABC Eye-Witness News and dozens of podcasts. With 15 years of experience in this evolving field, she has cultivated deep expertise and insight. Her passion lies in consulting for centers and institutions worldwide, helping them integrate cutting-edge smodalities for healing and human optimization.. Though many refer to her as a visionary, she humbly insists she’s just someone who found her purpose—and is relentless in pursuing it.